Attract Attention with Activity

I was visiting the art walk yesterday along the beautiful Santa Barbara coast and couldn’t help but notice the relatively fast pace the crowd was moving past all this magnificent art when all of a sudden we came to a halt, like being in bumper to bumper traffic on the 101 highway.
It always intrigues me how traffic comes to a halt on the freeway and then when you get to the part where it opens up again there is nothing there that would explain the slow down.

But when I got to the place that was causing the art walk slowdown, the “problem” was obvious. One highly intelligent, gifted, marketing genius, artist! This guy either loved what he did so much he couldn’t stop doing it or he understood that activity is the key to attention getting. Basically he was painting an ocean view and the crowds couldn’t move past his 10 by 10 without stopping to watch him work. Although he was quite chatty and willing to engage anyone who wanted a conversation, he did have a companion available to talk and display which I interpreted was his way of insuring none of the viewers would feel intrusive.

If you’re trying to get attention at a trade show or a business exhibit or even your retail location, activity is going to work for you. Walk down the hall of a mall and all you see store after store is window dressings an SALE signs. You’ll stop in front of the store that has activity in the window or someone in the doorway doing something interesting like sending a flying disc out into the hallway that bumps you in the head.

Or, have you ever walked down the aisle of a exhibit hall and noticed someone trying to get your attention by asking, “hi, are you looking for something special today?” What if he pointed a laser pointer at your partner or the person walking ahead of you while looking you dead in the eye with a challenge that made you want to know more about what he does? Don’t you think that would be attracting?

I know some bimbo that knows nothing about the product or services you represent standing half naked in your exhibit space is going to get attention, but is that how you want to be remembered?

Try learning (or relearning) one or two Yo-Yo tricks and then have a couple hundred available to hand out with your name on them to prospects willing to come in and try to turn a trick or two (pun intended). This will give you a break while they create the activity that gets your exhibit all the attention! Let us help you with the next idea to bring some activity to your sales and marketing endeavors. Check our website at www.InnMkting.com or give us a call. We’re here most business days from 9 to 5 @ 805-485-2865.