Direct Mail Ads Need Better Payoff

Here is a simple way to make sure your direct mail gets attention. We can even provide you with statistical results showing your use of this one simple idea, your mail will get noticed, even read and the response rate will increase GREATLY.

Bulk it up!

And that does NOT mean use that old fashion “bulk rate” that the post office has eliminated to make junk mail more attractive.

What it DOES mean is put something bulky into your mail that makes the recipient wonder “what’s in here.” That curiosity gets them to open it and find out why you sent it. Furthermore, if the bulky idea you include in your mail is properly picked, it will have staying power which means the recipient might start carrying it around with him which gives your message or sales pitch a longer period to sink in and get you added results.

While the per piece cost of this bulky direct mail campaign is going to cost more, I can get you academic proof that the return will be well worth the added expense. What I’m trying to explain here is that sales results will exponentially increase with the inclusion of a simple bulky idea like an inexpensive calendar card. For every hundred dollars previously spent that may have generated a couple hundred in sales during a fixed measured period can be replaced by a thousand dollar response over a longer measured period with the addition of a bulky idea.

The bigger the bulk (which also may be more expensive) academic studies show the bigger the responses. In one study an inexpensive pen packed with a pad of adhesive notes drew a 13 per cent response rate! Previously unheard of in direct mail that is thrilled with a two per cent response and really only expects something above one per cent.

American companies are sharply reducing their spending on direct-mail marketing. From our marketing perspective, this is a huge mistake. Believing these bad economic times require marketing increases means we need new innovative ways to do it that get better results.
Another idea that fit into the bulky mail envelope idea could be a credit card size anti bacterial hand sanitizer. Imagine the recipient carrying around this idea and every time he pulls it out of his pocket to sanitize his hands someone says, “Wow, where did you get that?”

The ideas we can assist you with including in your next direct mail campaign are endless. If you are looking for interesting ways to get your company talked about – in a good way – try working with a promotional marketing specialist like Innovative Marketing. It is the type of advertising that gets multiple exposures for low rates and long life.

We’re available by email just write to Info@InnMkting.com or visit our website www.InnMkting.Com today. Please leave your phone number and other contact information so we can plan a way to connect with you.