Wednesday, January 28, 2009
Every Job is Easier If You Have the Right Tool
I did. My brother and I decided to include that inscription because my dad would always say it. Especially if he was banging in a nail with a big rock or filing down a screwdriver to fit into the end of a screw. My dad was kind of cheap. (My mom used to say he was so tight he squeaked when he walked!) So he would never, I mean never, stop in the middle of a DIY project to go and buy a new tool. He was very resourceful and very handy. He could fix anything. Often, it didn’t look so great; but it would always work.So I’m telling you all this because it occurred to me that if you really care about your clients and want them to remember you and/or your product, then you should think about putting a tool in their hand like idea#4Imagine how many good thoughts the recipient of this tool will have of you each time they reach for it to find something lost under the car seat or tighten that screw on the back of the computer printer, etc.This particular pocket tool has a number of features like a light, a level, and several screw bits and if desperate you can even use it to pound in a small nail! It is very inexpensive. However there are a host of others with more features or less features. These tools are available as a one pocket screwdriver that has a pen like clip on up to a $50 leather cased multi tool. Something for every client or employee. Tools will be long appreciated and remembered. Take a look at www.InnMkting.com and type in “pocket tools” if you want to see the wide array of ideas like this suggestion.Tools rule. My dad would have been proud of me if he knew I was able to figure out a way to provide the right tool for the next job and help people promote their business at the same time. Let me know what you think of this idea or email me at Jay@InnMkting.com if you have another idea you need some details about.
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