Monday, January 26, 2009

I hate to be the guy to say "I told you so," but I did and I thought I would be thrilled to find out that even General Electric is hearing me, but I'm not.
The reason I'm not thrilled is because they think they thought of it themselves and won't give me an ounce of credit for getting the idea from me, but they did.
I've tried marketing products to GE, but never could get passed the nice lady who answers the phone. Actually that is not quite all true. I did get a very cordial letter from the marketing manager telling me thanks but no thanks. Maybe that was when they got the idea.
Regardless, I'm going to start right here and let the whole internet world know that it was my idea and I'm taking credit for it. I do have to admit the GE money spenders figured out a way to spend a lot more then I was proposing and maybe that was the reason I didn’t get in the front door.
Two years ago I was promoting an energy awareness consumer event called “DoubleEEXpo.” Naturally GE was one of our biggest prospects. For less then $20,000 I offered them the opportunity to be on the cutting edge of educating consumers who specify products to contractors. They spend a lot of money training and getting contractors to sell consumers but not much the other way. "Everything is a consumer product," I argued unpersuasively. However, now, General Electric intends to make a SUPERBOWL commercial (costing $100,000 PER SECOND!) the start of a full blown television, print and internet campaign outlining "innovative ideas" (sounds like my BLOG!) to help with energy conservation and environmental protection.
The short side of this story is if you want the next $3 million 30 second idea, send me an email or respond to this blog and I'll be happy to work with you. It's nice to know my ideas are better late then never.

No comments:

Post a Comment