Wednesday, January 21, 2009
I spent last week at the annual Promotional Products show of creative marketing ideas and was happy to see so many ways my industry could present our new president's image and words. There were key chains, mugs, paper weights, desk accessories, picture frames, rulers, book marks, etc., etc., etc.Even a lifesize standing cardboard Barack Obama so we could stand in line and have our picture taken with him. I didn't get to do that because it was one place the line was actually too long.Everything else about the show and Vegas was quiet. Very toned down. The economy has spilled onto everything except the minimums at the gambling tables.However I did see two really unique ideas for promoting an upcoming golf tournament or event where you want to attract golfers. One is CLUB WASHER that hangs off a golf bag and the other is a UNIQUE golf cap that has elastic pulleys on either side to hold your sunglasses!The CLUB WASHER was very cool. It holds about 6 oz of water and has a very stiff brush in the lid that seals in the water. The golfer takes his club head and when forced into and out of the lid, the groves are cleaned. At the end of the round,the water is discarded and the lid is inverted to dry out and get ready for the next golf outing.The cap is available in a number of colors, styles and even as a visor. The sunglasses are held very snugly so one doesn't have to worry about them falling off whether they are put on top of the hat or over they eyes when swinging. Some golfers don't wear their sunglasses because they fear vision impairment when trying to line up a swing. Others wear them for protection from the sun but are constantly taking them off on on during the game and never remember where they last left them. This unique idea in a cap or visor solves those issues.Both of these makketing ideas are so new I can't even find a picture online yet so if you have some interest, email me Jay@InnMkting.com and I'll send over the details.
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